I go there for the feeling that I get when I walk in the place……..and because it smells good too.
I go there because they have free wi-fi, it’s always warm in the winter, cool in the summer and the baristas always seem to like me no matter what city I’m in.
I like the kind of people that hang out there.
I want to be there. I want to sit at a small table or on an upholstered chair with a with a half caf, non-fat, no whip, Venti Mocha. I want to have ear-buds streaming my favorite Neil Young songs to my ears while I’m busily working on my laptop.
If I’ve described it well, it’s because it’s a familiar scene. One from my own memory. I love it there!
I could go to McDonald’s, not close. Or I could go to Panera, I love Panera, but still not close. It’s got to be Starbucks. A simple satisfying experience in a non-commercial atmosphere.
Does Starbucks have good coffee? Yes- they have Great Coffee and I buy it. But it’s not like I’m really there to buy the coffee. I’m buying the experience.